AN ODE TO ORIGINS
Abha, who has previously designed Good Earth’s outpost at Mumbai’s Raghuvanshi Mills, brings a collaborative spirit to the creative vision. A narrative arc emerges through the space. Rock inscriptions and Tibetan artefacts add a layer of contemplative depth, especially considering the involvement of artist Vineet Kacker, an artist who is inextricably linked to the first 1996 boutique and was a part of the brand’s studio pottery origin. Harking back to the same timeline, the split bamboo chiks in the Gurugram store are crafted by the grandson of the artisan who made the original chiks for Good Earth’s Santushti store in New Delhi 30 years ago. Alongside the handpainted murals that cover the walls with blossoming vines and dreamscapes, Earthsong weaves in a story from the Mughal dossiers. The numerous arched niches that display picturesque vases at the Gurugram outpost echo those in the Chini-Khanas where Mughal kings exhibited their precious Chinese porcelains. This practice was in turn a Silk Route legacy carried forward from the time of the Timurids.
In a space which deliberately repudiates polish and perfection, are refinement and authenticity two opposing ideals? “It depends on the context of the space,” replies Abha. Here, it was important to celebrate imperfections as an ode to nature. From patinated verdigris that lends a bluish-green tint of time to working closely with craftspeople, mistris and artists, Earthsong resists the conventions and confines of cohesion, revelling instead in simplicity and whimsy. In Abha’s words, “Like a page out of a childhood Enid Blyton book.”
One of the most exciting aspects of Blyton’s prose (and one which is still revered beyond criticism) was her ability to build an awe-inspiring world. In a postwar climate abuzz with trepidations of the future, her writing carried an air of ease, adventure and wonder. Not far from the sanctuary of calm and repose of Earthsong in the midst of Gurugram’s urban pandemonium. “From the very beginning, this has been the soul of Good Earth,” says Anita, “to design with nature as our muse and as our teacher. For me, it is also a reminder that beauty is not something ornamental; it lies in the living world around us, in its cycles and rhythms.”
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