The impact of walls on a home’s design narrative is undeniable. Often occupying the most real estate in a space, they hold the power to refine a home. While every home tells a story, Asian Paints Royale Glitz prophesies a bold pivot: What if every design story began with the walls?
No longer seen as the final step in design, Royale Glitz repositions paint as the foundation of décor: a starting point for creativity, mood and expression. With its diverse eye-catching hues, finishes, statement wallpapers and crafted textures, it positions walls as living canvases that shape the entire atmosphere of a home.
Walls reimagined
Royale Glitz’s impact elevates more than just your walls. Its smooth Crème Finish, Teflon™ Surface Protection, and eight-year performance warranty ensure luxury that lasts, while its palette, created with leading creative voices, inspires bold and personal choices. Each wall treatment becomes the anchor of design decisions, influencing furniture, lighting and the overall spatial mood.
It is this very vision that is brought to life through their new campaign film starring brand ambassador Deepika Padukone. The film showcases the multi-hyphenate infusing the world of home decor with a sense of discovery, as she moves through interiors that shift with colour, texture and light. Through her interactions with Royale Glitz, the film illustrates how walls are no longer static backdrops but dynamic canvases of expression and individuality.
From finish to foundation
A central feature of the campaign is the ‘Glitz Up Your Décor’ guidebook, conceived as a moodboard that turns inspiration into action. Its colour palette shows how one wall can redefine an entire room, providing valuable inspiration for your next home makeover.
As Amit Syngle, MD & CEO of Asian Paints, affirms, “A wall is never just a backdrop. It is the anchor of the room, the element that brings everything else alive. With Royale Glitz, we invite people to view their homes not as fixed structures but as evolving reflections of themselves.”
With this campaign, Asian Paints places Royale Glitz at the heart of design storytelling. By repositioning walls from background to foundation, they reinforce their role as a partner in shaping spaces both personal and timeless.
Glitz up your decor with Asian Paints Royale Glitz. Explore more here.
