As an individual who’s been trying (and failing) to learn the art of delayed gratification, the only time I’ve successfully championed it is in the kitchen. Or to be more specific, when I’m baking.
When I wear my mittens, the rest of the world falls away. Hours would go by in a blink, as I kept mixing, tasting and adding final flourishes to whatever I was baking in the kitchen. My mother would often joke how the best way to get me off “that phone” was to make me bake something for the family. And my screen time on those days proved her right.
But this is far from an original experience. For Indian households, countless such stories surround the kitchen. Function may reign supreme, but emotion comes a close second. This is where we’ve grown up, testing if the dal lacks salt, sneakily cooking instant noodles with our siblings past nightfall, or attempting to master that one recipe by naani we’ve all grown up eating. Kitchens today don’t look the same as they did decades ago. But our relationship with them still remains dear. And IKEA, the Swedish conglomerate and home goods extraordinaire, certainly agrees. As Ankit Ghai, IKEA India’s Selling Manager, affirms, “Cooking and eating, especially for Indians, has been an innate part of our culture for very, very long. It is also one of the fastest-growing areas for us as a business.”
At the IKEA IKONIC showcase held annually in Mumbai, India, they’ve christened 2025 as “The Year of Cooking and Eating”. The event, held at Snowball Studios, contained interactive setups and installations pertaining to each step of the cooking process: right from chopping, stirring and prepping, to serving and cleaning.










