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Sleep in aesthetics with Sadyaska

Sadyaska creates the luxury bedding brand that India was missing

18 Jul 2025

Good bed linen has a way of luring you to stay in bed — soft against your skin, calming at sight and wrapped in warmth. For the longest time, luxury bedding meant imports or compromises. Navya and Nitya Khanna struggled to find a designer-led bedding in India that didn’t compromise on quality or character, to no avail. In a world that never stops, luxury has turned subtle, designed to soothe and stun in silence. This is exactly what Sadyaska does to a tee.

Built with an avid eye for personalised design and rooted in craftsmanship, this homegrown brand is now thriving in the Indian home decor circle.

BEAUTY WITH SIMPLICITY

The name comes from the Sanskrit word— Sadyaska, meaning new, which connects to Navya’s name, also meaning new. This is perfectly paired with Nitya, which means eternal and permanent, reflecting how they envision homes. With pieces following a serene palette, clean textures, blending the east and west, their aesthetic is beauty in simplicity.

Every product created by Sadyaska, from bedding sets, intricate bedspreads, bedsheets, decorative cushions, pillows, table linen sets and many more, is an ode to contemporary Indian minimalism. Only using fabric with high thread count cottons, they exude poise through and through. Among the many varieties offered, the fan-favourite is the reversible quilts, which offer two distinct vibes in one. This beacon of innovation was their way of pursuing beauty with purpose.

Founders Navya and Nitya Khanna; Photography Courtesy: Sadyaska

BEST OF BOTH WORLDS

Alongside acing the aesthetic game, Sadyaska also excels in providing you with an experience when in use. Through quiet details, texture and tones, each piece is built with an understanding that the bed is not a mere medium to sleep, it is where you pause, dream and unwind. Because of such attention to detail given to each of their products, they make unforgettable gifts. Beautifully boxed and crafted to last, Sadyaska’s bedding sets and home
accents are heirloom-worthy presents that add both warmth and elegance to any
occasion.

They are currently creating products, from embroidered cushions to delicate table linen and throws, with minimalism with a dash of colour, focusing on soft contrasts and rich texture. The cherry on top here is that they do customisation and personalised curation, which has already forced architects, stylists and even aesthetically-minded homeowners to turn their heads.

SENSE AND SENSIBILITY

Sadyaska has become the solution to a problem most of us did not realise. The frustration of finding a good bedroom setup in the market, but it never reflects in our homes; the frustration of buying high-end duvet covers and other bed linen that lose their charm after two washes. By intertwining Indian craft traditions with European sensibilities, they offer a soulful and stylish home that is both accessible and oozes indulgence. Necessity is, after all, the mother of invention.

Want to see more? Discover more from Sadyaska here