Cashmere. It’s soft, it’s sumptuous and frankly, it’s the fabric equivalent of a love language. But anyone who’s owned a piece knows the truth — it’s as high-maintenance as it is luxurious. One wrong spin and that cloud-soft sweater becomes a cautionary tale. Enter: The Cashmere Spa, a groundbreaking experience launched at Fashion Week by two brands that know a thing or two about elegant fashion — German engineering powerhouse Miele and cult-favourite label extreme cashmere.
Where couture meets care
This isn’t just a tech-meets-textile moment, it’s a full-blown fabric care revolution. Live demos, interactive care rituals and a space that feels less laundry room, more luxury wellness retreat for your wardrobe. Together, Miele and extreme cashmere are showing the world that caring for delicate knits doesn’t have to feel daunting. It can be meditative or, dare we say, chic!
“The partnership with extreme cashmere allows us to showcase the Miele brand freshly. The basis for this is our shared, almost uncompromising passion for quality. A timeless value in a fresh guise,” explains Andreas Wieser, Director of Brand Management at Miele.
