Asian Paints unveils Apex Ultima Protek powered by Graphene, redefining resilience and elegance

For decades, has been at the forefront of transforming houses into homes, crafting living spaces that reflect the unique visions of homeowners. A trailblazer in innovation, the brand has unveiled multiple industry-first advancements that feature a beautiful interplay between aesthetics and functionality. Asian Paints introduced Teflon surface protection for the first time in their luxury interior paint – Royale. The brand was also the first to introduce warranty assurance for exterior paints and Smartcare waterproofing range giving homeowners peace of mind with lasting durability, superior performance, and reliable protection for their investment.

With a rich legacy of trust and innovation, Asian Paints redefines everyday living, one brushstroke at a time. A true celebration of durability and elegance, the brand continues to inspire, setting new benchmarks in the world of paints.

Apex Ultima Protek: Advanced exterior paint for superior protection

Asian Paints has reengineered, Apex Ultima Protek—also known as the Lamination Paint—to the next level by powering it with Graphene, a revolutionary material that brings unmatched protection and strength. With a 12-year warranty, this re-engineered paint becomes the top choice for exterior protection.

Graphene, the lightest yet the strongest material ever discovered, is revolutionizing industries with its remarkable strength, flexibility, and durability. By integrating this cutting-edge material, Asian Paints has transformed Apex Ultima Protek into a powerful shield, offering superior protection to homes against UV fading, cracks, and water damage.

The safe house

The all new campaign, The Safe House stars brand ambassador Ranbir Kapoor, as a spy braving perilous missions. Showcased as his ultimate refuge, the impenetrable safe house mirrors the resilience of Apex Ultima Protek powered by Graphene. Much like these fortified walls, it defends homes against relentless external forces, setting a new benchmark in protection and durability.

Elevate your home’s resilience and aesthetics with Apex Ultima Protek. Redefining living spaces, Asian Paints brings you unmatched protection paired with enduring beauty. Designed to withstand the toughest challenges, this revolutionary paint ensures your walls remain flawless, season after season.

To know more about Apex Ultima Protek, click here.