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    • Design

    LTDF makes veneer cool and experiential with Coast to Coast centre in New Delhi

    DEC 6, 2024 | By Swati Agarwal
    A sculptural spiral staircase leads the way to the lower floor; Photography by Ayush Ostwal, Captura India
    Wall paint by OIKOS and Tiles by Bathline Sensations add muted charm to the space while you relax on the furniture designed by the architect and curated by Coast to Coast; Photography by Ayush Ostwal, Captura India
    Picture-perfect lighting fixtures by Artlite and The White Teak Company make the ambience even more inviting of the naturally lit space; Photography by Ayush Ostwal, Captura India
    Round Artwork in Veneer: Designed by LTDF and executed by Coast to Coast is bound to take a good amount of time for visual appreciation; Photography by Ayush Ostwal, Captura India
    In house Graphic prints and execution by Coast to Coast; Photography by Ayush Ostwal, Captura India
    Product display or museum walk? LFTD's quintessential form flows into function design sensibility; Photography by Ayush Ostwal, Captura India
    Sensory experience under the foot added by the evergreen rugs by Jaipur Rugs; Photography by Ayush Ostwal, Captura India

    Textures, colours, and finishes undeniably engage our senses—they invite touch, spark curiosity, and leave a lasting impression. At the Coast to Coast Veneer Experience Centre in New Delhi, veneers transcend their typical role as retail products and take centre stage as a design-driven medium of expression. This 10,000 sq ft space, conceptualised by Prashant Kochhar, Partner and Principal Architect at LTDF, redefines how we experience veneers, offering an immersive journey through material, craft, and creativity.

    Designed to be much more than a traditional showroom, the centre seamlessly integrates veneer displays with thoughtful design elements to encourage exploration. 

    Round Artwork in Veneer: Designed by LTDF and executed by Coast to Coast is bound to take a good amount of time for visual appreciation; Photography by Ayush Ostwal, Captura India

     

    Every wall has a story to tell- In house Graphic prints and execution by Coast to Coast; Photography by Ayush Ostwal, Captura India

    Inspired by nature

    From the reception area to the mezzanine level, connected by a visually striking spiral staircase, every detail serves as an ode to the versatility of veneers. Beyond simply presenting products, this centre invites visitors to experience the interplay of tactile finishes, natural light, and expertly curated materials in a way that feels innovative and grounded in design.

    The designer draws inspiration from the calming elements of nature, such as rippling water and a gentle sea breeze, creating a space that flows harmoniously with the senses. Neutral earthy tones dominate the colour palette, with beige, taupe and shades of white forming a warm backdrop that accentuates the displayed veneers. The walls feature a textured, granular finish by OIKOS, adding subtle depth to the interiors, while natural light streams through strategically placed north-facing windows, enhancing the veneers’ organic beauty.

    Product display or museum walk? LTDF’s quintessential form flows into function design sensibility; Photography by Ayush Ostwal, Captura India

     

    Sensory experience under the foot added by the evergreen rugs by Jaipur Rugs; Photography by Ayush Ostwal, Captura India

    Collaborative craftsmanship

    Every corner of the centre showcases bespoke craftsmanship. The reception desk and furniture for the veneer display were custom-made by Coast to Coast, while Sunday Design provided additional furniture. A round artwork installation in veneer, conceptualized by LTDF and executed by Coast to Coast, is the centre’s focal point. The lighting design, a mix of architectural fixtures from Artlite and decorative drop lights from The White Teak Company, ensures a perfect balance of functionality and ambience. Jaipur Rugs adds texture underfoot, and graphic artwork prints, designed in-house, lend a personalized touch to the space.

    A sculptural spiral staircase leads the way to the lower floor; Photography by Ayush Ostwal, Captura India

     

    The last-minute staircase addition became the highlight of the center; Photography by Ayush Ostwal, Captura India

    Highlights of the space

    The spiral staircase, a late addition to the design brief, stands out as both a sculptural and functional feature. Its muted rose column paired with light wood undersides reflects the project’s emphasis on soft, flowing forms. The exposed ductwork introduces an industrial contrast to the otherwise polished interiors.

    LTDF has transformed the veneer selection process by creating a space that encourages tactile and visual interaction. The Coast to Coast Veneer Experience Center is not just a showroom; it’s an inspiring design destination that sparks creativity in customers and designers alike.

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