Come for the merchandise, stay for the interiors

You know your shopping experience is about to get immersive when 9 retail stores enter the chat

21 May 2025

Retail stores are not just a place to purchase merchandise, but a reflection of a brand’s idea, aesthetic and principals. These physical stores are immersive destinations that offer guests captivating and transformative shopping journeys. From bazaar inspired shops to spaces inspired by heritage mansions, these stores aim to capture the incoming guest’s interest not just with products, but visually too — check out ELLE DECOR India’s selection of 9 retail stores in India that lend an immersive visual appeal to shopping experiences.

House of Quadri by Aashni Kumar

History meets modernity to house this lab grown diamond brand in Kitab Mahal, an iconic neo-colonial building in South Mumbai. The founder, Vaibhav Kamat’s vision was captured by interior designer Aashni Kumar of her eponymous firm, and is spread over 2,000 sq ft. The store’s pieces exude confidence, opulence and grace, a reflection of its architecture which features a 27ft double-heighted ceiling with beautifully arched windows. Stone textures and oak wood set a distinctive tone in contrast to the brand’s signature deep red, the perfect place to buy your diamonds.

Dhaagasutra : Echoes of the Earth by Kaushal Tatiya Architects

Pune’s famous wadas are reflected in the store’s magnificent wooden pillars, intricate carvings and taste of earthy textures, a sharp confrontation to the softness of fabrics on display. These ideas by lead architects Kaushal Suresh Tatiya and Sweety Muttha of Kaushal Tatiya Architects, seep into the store’s many furnishings — display racks, reception table, mirrors and trial rooms which feature carved motifs by traditional tools and techniques, or “khunti”, a true ode to materiality and Indian crafts.

Lovebirds by Studio Organon

In this nest, designed by Saurabh Dakshini of Studio Organon, shopping experiences are tailored for anyone who flocks to it. The main display is inspired by the Japanese art form of ikebana diagrams elevating the garment rack which is crafted from deodar and patinated brass. Beneath the in-house designed carpets peeks Makrana pink marble flooring. The changing rooms, an aphrodisiac in the guest’s decisions are also crafted from deodar and patinated brass, like a memory to traditional deodar storage boxes that once held precious clothing, a link of heritage to the contemporary shopping experience.

Neither Nor Boutique by KSD Studio

In the words of Kshiti Shah, principal architect of KSD Studio, they opted for a ‘Japanese Zen meets Scandinavian simplicity’ to echo the organic focus of the brand. Intention seeps through the 200 sq ft store, from the subtle material palette with concrete flooring and lime plaster on the walls. Black veneers and brass accents are a departure from the understated colour scheme, as a final charm.

Château De Rêverie by Hill People Spaces

Château De Rêverie, the flagship store of the label Paulmi and Harsh is a reimagination of a French home during the jazz age. designed by Ashna Verma of Hill People Spaces, the store incorporates galeecha glass, products are displayed under arched niches and details like gilded brass fixtures, vintage crystal chandeliers, walnut-hued custom furniture complete the look. For Aashna, the pièce de résistance are the walls that reflect the floors with their earthy, seamless finish and monotone lime plaster continuing descend into the micro-concrete flooring, the perfect ensemble to house their garments while making an intricate use of the space around it.

House of Raisons by Studio Lotus

Imagine if the classic bazaar experience was condensed into just one store — that’s House of Raisons for you, designed by Principal architect Asha Sairam of Studio Lotus. Elements and textures like marble, mild steel, timber, and brass, are in contrast with flooring patterns that include palettes of white and gray Indian marble. The store explores the ideas of a bazaar through elements like columns to demark product segments, a way to visually fragment the store’s extensive inventory.

Eish by SEZA Architects

Despite its approach to cater to a contemporary audience, there remains a sense of old-world charm in the work of Seema Puri & Zarir Mullan from SEZA Architects in this jewellery store. Materials like leather, brushed brass and glass come together to speak a design language which is youthful and elegant. The store’s circular form gives it a soft fluid aesthetic — ensuring the jewellery remains its true hero, held under the spotlight of a soft, muted palette.

Khushbu Rathod Label by Beyond Spaces

A resort-wear brand’s store puts their breezy, effortless fashion into an impressive spatial experience in Hyderabad. The store’s interiors speak fluidity, warmth and understated luxury, designed by Mounika Kodali, Principal Architect at Beyond Spaces Design Studio. Muted tones of pastel yellow and peach are a soft backdrop for the clothes to be at the forefront. The walls are in harmony with flooring comprising white terrazzo and yellow tiles with a select few having hand painted murals that evoke a sense of dreamy, resort-like ambiance.

One.O.One Aesthete Studio by Spaces by Sparsh

Why just be a showroom when a space can be a studio too? The open-layout multifunctional space spans 1300 sq. ft. and uses minimalist ideas through fluted wood, cane detailing and muted textured walls. Designed by Sparsh Punamiya of Spaces by Sparsh for interior stylist and furniture designer Naina Khemani, the space comprises a reception, office, and studio. The usage of curved elements emphasise a fluid and cohesive design.