The Pure Concept at India Design ID 2016: Stories from the show

FEB 29, 2016 | By Tasneem Merchant
FROM LEFT Chanya Kaur, Co–founder of The Pure Concept, believes India Design ID is a “key meeting place for professionals in the interiors industry”; Interior view of The Pure Concept’s booth where three of their new collections were on display; Each corner of the booth displayed different collections offered by the brand; Exterior shot of The Pure Concept’s booth in the Decoration Pavilion of Exhibit ID at India Design ID 2016

One of the country’s leading textile brands, The Pure Concept put on a stunning show at India Design ID 2016, the fourth installation of India’s definitive design week held in February, in New Delhi. We caught up with one of the co-founders of the label Chanya Kaur who told us about her experience at the fair.

Their collections… “We launched three new collections of embroidered and textured fabrics at India Design ID: Bantu, Rocaille and Yugantar. Bantu combines ethnic African craft with a modern vibe while the vivid hued Rocaille is inspired by French rococo and Yugantar takes its cues from historical and cultural Indian patterns.”

Exhibiting at India Design ID 2016… “It is a key meeting place for professionals in the interiors industry. A great show where new collaborations with designers and architects can be made.”

Their experience… “All three collections received a wonderful response. Some visitors were especially taken with the Yugantar fabrics…they were surprised to see the digital translation of the traditional pichwai print on fabric.”

What they loved… “It was a successful show for us. Unfortunately, I couldn’t attend any talks, but there were some highly inspirational speakers. I noticed a significant uplift in the exhibits.”

Next year at India Design ID… “It’s too early to comment on our ideas for next year. We will surely try our best to put on a good show and are already working on the mood boards for the next collections.”

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