Stretching Boundaries: Rubberband’s new furniture collection
MAR 4, 2016 | By Tasneem Merchant
Indian stationery brand Rubberband recently launched their furniture collection comprising tables, chairs and even bookcases. For those who have been following the label, this might have come as a pleasant shock, but Ajay Shah, the man behind the brand, reveals that their furniture line has been in the making since the last four years.
“Around three years ago, I started something called the Industrial Playground, an initiative towards industrial design with certain visual playfulness. So far, we have been using it in our own spaces. But it made sense to extend the image of Rubberband into more than just a stationery brand and turn it into a label that stands for good design in whatever it does,” he elaborates.
“Industrial design follows certain principles of visual economy. Right now, there is this idea of using products and materials in the most efficient manner,” says Ajay. The unconventional shapes and playful hues hit the target on spot. Minimal in form, the bright shades of the furniture infuse a sort of vitality to the range, making it relatable to the target audience – those young at heart. “We see it as a challenge. In our homes and environment today, colours are not perceived very openly as far as furniture is concerned. I have seen hues in fashion and accessories, but in furniture it is something that is not normally acceptable. For a person with a young and open mind, this kind of furniture would be great,” he signs off.
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