Pop Story: Why you should bear witness to Toiletpaper magazine’s upcoming art antics at Galeries Lafayette store in Paris

JUL 5, 2016 | By Nupur Ashok Sarvaiya
If you think you have explored enough of unconventional pop art, then Toiletpaper magazine is slated to defy your notion. Intriguing, startling, comical, breathtaking are words that perfectly describe this unorthodox publication started by photographer Pierpaolo Ferrari and artist Maurizio Cattelan. If you’re uninitiated then we suggest you take a tour of their site.
From this July onwards, this image only magazine will celebrate summer in Paris by beautifying the Galeries Lafayette store with a display window sequence, an exhibit at Galerie des Galeries inside the store and an installation beneath the dome.
For the window sequence, Toiletpaper has created 11 images that will be featured in stunning displays in each of the windows of the store on Boulevard Haussmann. Summer, Paris and romance will set the tone to illustrate scenes like the Eiffel Tower on holiday on a desert island, or a store like woman surrounded by a multitude of distinctively Toiletpaper objects.
For the Galerie des Galeries exhibit, the pair is playing around with the setting. Store, exhibition space and gathering place all in one, this project is a collaborative effort with Seletti and Gufram, who together with the duo have produced a variety of everyday objects tinged with their characteristic surrealistic images. If you’re in Paris this month and don’t mind visiting the occasional pop art exhibition, this is something you shouldn’t miss.
When: Display window sequence from July 6-27, 2016
Exhibit at Galerie des Galeries from July 6-September 10, 2016
Installation beneath the dome from July 6-August 27, 2016
Also read: 6 cabinets every art lover needs