Playfully Yours: Kartell’s maiden kids range

JUN 21, 2016 | By Raisa Tolia with inputs from Pramiti Madhavji
Italian furniture brand Kartell showcased their first ever line dedicated to kids at Milan’s Salone del Mobile 2016. A lively collection, it consists of pieces crafted in collaboration with the likes of Philippe Starck, Ferruccio Laviani, Piero Lissoni and Nendo’s Oki Sato. All the products were made using the brand’s signature plastic-moulding technology and keeping in mind children’s sizes and favoured colours. Speaking on the vision behind the series Claudio Luti, CEO of Kartell said, “We have used materials that are very light, transparent, tolerant and easy for kids to play with.”
The line is split into three parts – furniture that functions as seats or flat surfaces but at the same time can transform into real “toys” in order to fill both everyday spaces and play areas. The H-horse, by Nendo, for instance, is a reimagined rocking horse inspired by steel H-beams used in construction that can be used as a toy or just be kept as a showpiece. The other highlights include Airway by Philippe Starck – a whimsical swing made of transparent polycarbonate and colourful ropes to hold up the seat, the Discovolante car and Testacalada tractor by Piero Lissoni, Ferruccio Laviani’s small table named ClipClap – a table/desk made of coloured transparent plastic that lets you adjust its height and the Smile series of stools by Nendo.
Within this kids collection, Kartell now offers personalisation options of their bestselling Lou Lou Ghost seater by Philippe Starck, which can be customised with your child’s name, special drawing or inscription. The line is rounded off by the “mood kids” series that was inspired by existing Kartell products, available in fluorescent and pastel colours and a few classics such as Fl/y by Ferruccio Laviani, the Libreria Componibile by Giulio Polvara, and Bookworm by Ron Arad, which have been given new colour schemes to fit in with children’s aesthetics.
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