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    Mumbai’s top architects and interior designers celebrated the Asian Paints #ColourNextTrends 2018 launch

    MAR 29, 2018 | By Reecha Kulkarni
    Alan Abraham with the Art Director of ELLE DECOR India, Anchal Kaushal, Anca Florescu Abraham, Sneha Ullal Goel and the Managing Editor, Brand Solutions, Radhika Sen
    Photography by Kedar Nene
    Executive Editor of ELLE DECOR India, Sneha Ullal Goel, Sanjay Puri with Pronit Nath
    Anca Florescu Abraham, Ekta Parekh, Apoorva Shroff, Rajiv Parekh with Alan Abraham
    Sneha Ullal Goel with Richa Bahl, Nisha Alwani, Shruti Jalan, Khushboo Khandelwal
    The speakers of the night: Alan Abraham, Pavitra Rajaram, Ashwini Deshpande, Ekta Parekh with the host, COO of Asian Paints, Amit Syngle
    Ritu Nanda and Satish Kulkarni at the Untamed trend setup
    Left: Sunil Jasani at the Alchemy of Memories installation; Right: Elsie Nanji at the Busy Cool setup
    Left: Sunil Jasani at the Alchemy of Memories installation; Right: Elsie Nanji at the Busy Cool setup
    Left: Sarah Sham in the Colour of the Year: Passion Flower; Right: Priya Aga looking stunning at the Humane living room setup
    Left: Sarah Sham in the Colour of the Year: Passion Flower; Right: Priya Aga looking stunning at the Humane living room setup
    Left: Amit Syngle, COO of Asian Paints; Right: Asim Merchant and Karishma Bajaj
    Left: Amit Syngle, COO of Asian Paints; Right: Asim Merchant and Karishma Bajaj
    Left: Hardik Gandhi standing out against the Colour of the Year; Right: Chirag Dewan looking sharp at the event
    Left: Hardik Gandhi standing out against the Colour of the Year; Right: Chirag Dewan looking sharp at the event
    Soft tones and soothing colours at the Humane trend installation
    Untamed is all about loud colours and being "Politically Incorrect"
    Vintage vibes and dark hues made up the Alchemy of Memories trend
    Pops of colour and a functional aesthetic at the Busy Cool trend setup
    CLOCKWISE, FROM TOP LEFT Sarah Sham in the Colour of the Year: Passion Flower; Executive Editor of ELLE DECOR India, Sneha Ullal Goel, Sanjay Puri with Pronit Nath; Amit Syngle, COO of Asian Paints; Hardik Gandhi standing out against the Colour of the Year; Anca Florescu Abraham, Ekta Parekh, Apoorva Shroff, Rajiv Parekh with Alan Abraham.
    CLOCKWISE, FROM TOP LEFT Asim Merchant and Karishma Bajaj; The speakers of the night: Alan Abraham, Pavitra Rajaram, Ashwini Deshpande, Ekta Parekh with the host, COO of Asian Paints, Amit Syngle; Ritu Nanda and Satish Kulkarni at the Untamed trend setup; Elsie Nanji at the Busy Cool setup; Sneha Ullal Goel with Richa Bahl, Nisha Alwani, Shruti Jalan, Khushboo Khandelwal.
    CLOCKWISE, FROM TOP LEFT Sunil Jasani at the Alchemy of Memories installation; Vintage vibes and dark hues made up the Alchemy of Memories trend; Priya Aga looking stunning at the Humane living room setup; Chirag Dewan looking sharp at the event; Pops of colour and a functional aesthetic at the Busy Cool trend setup.
    CLOCKWISE, FROM TOP LEFT Passion Flower, the Colour of the Year 2018, was launched at Famous Studio, Mumbai; Soft tones and soothing colours at the Humane trend installation; Untamed is all about loud colours and being "Politically Incorrect"; Alan Abraham with the Art Director of ELLE DECOR India, Anchal Kaushal, Anca Florescu Abraham, Sneha Ullal Goel and the Managing Editor, Brand Solutions, Radhika Sen
    Photography by Kedar Nene.

    The Famous Studio in Mumbai was a frenzy of lights, cameras and action yesterday, with the launch of the Asian Paints Colour Next Trends of the year. Invite-only guests were taken through a maze of set-ups, featuring the biggest trends of 2018. Slow living and soft tones from the trend #Humane flowed seamlessly into the vintage #AlchemyofMemories set-up. Corporates hustled towards the #BusyCool vibe, while the #Untamed trend stood out with loud colour combinations and almost-offensive moodboards. Guests participated wholeheartedly: Sarah Sham was dressed to in the Colour of the Year: Passion Flower, while Ali Baldiwala struck a pose with his father, Bakhir Baldiwala, at the furry #Untamed installation. Architect Elsie Nanji has a playful moment, swirling on a Roche Bobois swivel chair. A walk towards the light – or the warm yellow glow of the room where four-minute presentations on four trends by Alan Abraham, Pavitra Rajaram, Ashwini Deshpande and Ekta Parekh – was the brilliant finale of the colour launch. Each presentation was accompanied by theatric videos on the trends while COO of Asian Paints, Amit Syngle, played the witty host. Finally, the night ended at the bar, complete with sangrias and the wallpaper of the year by Sabyasachi – the Mimosa.

    Also read: Asian Paints reveals their Colour of the Year