Inside Godrej’s spanking new premium furniture store, Script

DEC 21, 2017 | By Nidhi Upadhyaya
FROM LEFT Gensler, a San Francisco based design studio, conceptualised the space in Indiranagar, Bangalore; The Script store is 14,000 sq ft, in the heart of the city; Godrej celebrates the Freedom of Living.

Set across 14,000 sq ft in Bengaluru, Godrej’s exciting new premium brand, Script, is looking to disrupt the urban furnishing market. The Indiranagar space is designed by San Francisco-based firm Gensler and offers modern interior solutions to meet the unique needs of consumers. Composed of perforated aluminium louvers, the dramatic store facade makes you want to rush in to see what’s inside. These tall members can be pivoted at various angles to generate interesting light conditions throughout the day.

Once you step inside, you are greeted with luxurious terrazzo floorings embedded with brass dust and pieces. The metal, which is a significant part of Godrej’s rich heritage, can be found in various forms throughout the interior. The store’s planning effortlessly combines beauty and intelligence, revealing just enough to create curiosity but keeping the rest hidden. The brand’s aim to delight its consumers with superior design and technological features is reflected in various setups throughout the store that promise a ‘fluid living experience.’Why not start the new year with a home makeover?Where: #62, Asha Pearl Bldg, 100 Feet Rd, Defence Colony, Indiranagar, Bengaluru 38
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