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#EDWOWFind: IDAM’s Summer Murmur collection

AUG 29, 2016 | By Nupur Ashok Sarvaiya
With monsoons in full swing, sofas become the viable spot for entertaining, hours of cosy snuggly nights and movie marathons. But an unadorned sofa is like unfinished furniture—unpolished and uninspiring. This is when throw pillows can inject a dash of personality to any space.
But if you’re looking for a real statement piece, consider ones from IDAM’s new enterprise, IDAMknits. Synonymous to its name, the IDAMknits’ Summer Murmur collection introduces the never seen before knitted jersey fabrics that are commonly used to design T-shirts and with attributes of sustainability, comfort and durability in the form of home decor products. Composed of hand illustrated prints inspired from all things summer, the range comprises of cushion covers and blankets.
Celebrating the perpetual appeal of bright colours, much like our August – September 2016 issue, these throws with prints from popsicles, watermelons, summer raindrops to lime citrus—in every colour of the rainbow—the collection’s list runs gamut for every discerning taste.
Website: www.idamstore.com
Also read: One sofa, 1,000 configurations from Urbanladder.com