Cocoon Fine Rugs opens doors to its new outpost in The Pink City

An eye-catchy rug can pull the look of any space together. From hand-knotted and woven to hand-spun silk, Coccoon Fine Rugs’ striking rugs demand a spot on your floor, almost immediately. Their latest outpost is reflective of its founder and creative director, Ayush Choudhary’s Rajasthan roots. What began as a flagship store in Mumbai in 2009, has now expanded to its fourth flagship gallery in the Pink City of India, Jaipur. Nestled within an upscale neighbourhood, housed in Ayush Choudhary’s 30-year-old ancestral address, the gallery rests in a sprawling 5000 sq ft area – a visual treat amidst the historical and romantic palaces and forts of the city. The store hosts Cocoon’s signature range by Colors of Life, Alchemy, Kashmir and Urbane along with a limited collection crafted by design stalwarts such as JJ Valaya, Ashiesh Shah, Rooshad Shroff and Varun Bahl.Website: www.cocooncarpets.comAddress: D-12 Hanuman Nagar, Vaishali Nagar, Jaipur – 302021