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    Asian Paints ColourNext 2017 Mumbai launch was a vibrant extravaganza

    MAR 30, 2017 | By Nupur Ashok Sarvaiya
    Pramiti Madhavji, Editorial and Content Director, ELLE DECOR India and Ogaan Media and Amit Syngle, President - Sales, Marketing and Technology, Asian Paints
    Ajay Shah, Radhi Parikh and Maithili Shah
    Left: Aakif Habib. Right: Abha Narain Lambah
    Left: Aakif Habib. Right: Abha Narain Lambah
    Left: Akbar and Lakshmi Bivji. Right: Anant and Rupal Bhat
    Left: Akbar and Lakshmi Bivji. Right: Anant and Rupal Bhat
    Left: Aurnab Biswas. Right: Aziz Kachwala
    Left: Aurnab Biswas. Right: Aziz Kachwala
    Zia Nath of Sufi Spendour exemplified the first trend Elixir with dance
    Elixir setup by Ram Sinam of Wari Watai showcasing the lead tones of the trend
    Apex Ultima Wall Art exhibit displays the brand’s latest The Earth Series
    Bhavya Kenkare, Lalita Tharani and Nilabh Nagar
    Left: Brinda and Alfaz Miller. Right: Elsie Nanji
    Left: Brinda and Alfaz Miller. Right: Elsie Nanji
    Mo Naga narrates India's history of tattoo art to translate the Local Pride trend
    Local Pride setting by Ram Sinam displays lead shades Abyss, Copper and Balsam Brown
    Left: Fahad Samar, Khushnuma and Arzan Khambatta. Right: Hardik Gandhi
    Left: Fahad Samar, Khushnuma and Arzan Khambatta. Right: Hardik Gandhi
    Tapan Babbar used light and sound simulator to illustrate Bot is Human trend
    This setup by Ram Sinam represents the Bot is Human palette with lead hues of Olive Path, Pale Sisal and Burgundy Plus
    Chef Prateek Sadhu of Masque restaurant prepared a slow cooked dish to signify the trend Slow Living
    This Slow Living setup by Ram Sinam radiates a warm, lived-in vibe with lead shades of Lilac Dash, Dusty Trail and Grazing Land
    Left: Jamal and Pravina Mecklai. Right: Kamal Malik and wife
    Left: Jamal and Pravina Mecklai. Right: Kamal Malik and wife
    Left: Jignesh Jhaveri. Right: Jyotsna Bhagat
    Left: Jignesh Jhaveri. Right: Jyotsna Bhagat
    Left: Kailash Surrendranath and Aftab Bandukhwala. Right: Karan Grover
    Left: Kailash Surrendranath and Aftab Bandukhwala. Right: Karan Grover
    Maria Shroff, Nicola Gerber, Sonia Bajaj and Kayzad Shroff
    Left: Nitin Killawala. Right: Piyush Mehra and Priyanka Pradeep Mehra
    Left: Nitin Killawala. Right: Piyush Mehra and Priyanka Pradeep Mehra
    Left: Lekha Washington. Right: Ravi Vazirani and Richa Bahl
    Left: Lekha Washington. Right: Ravi Vazirani and Richa Bahl
    Left: Prem Nath. Right: Pronit Nath and Rohit Mankar
    Left: Prem Nath. Right: Pronit Nath and Rohit Mankar
    Left: Kashyap Rawat. Right: Kunal and Bhavya Kenkare
    Left: Kashyap Rawat. Right: Kunal and Bhavya Kenkare
    Left: KS Srikanth and Mrudul Pathak Kundu. Right: Mujib Ahmed and Lalita Tharani
    Left: KS Srikanth and Mrudul Pathak Kundu. Right: Mujib Ahmed and Lalita Tharani
    The setup represents Asian Paints Colours of the Year 2017 Intense Ocean
    Cafe Next was setup in the middle of the venue
    Left: Rahul Kadri, Sana and Shimul Jhaveri Kadri. Right: Prem Nath
    Left: Rahul Kadri, Sana and Shimul Jhaveri Kadri. Right: Prem Nath
    Ram Sinam of Wari Watai was the creative behind the beautiful spatial setups at the launch
    Ratan Batliboi, Shanoo Bhatia and Gary Grewal
    Left: Rajesh Pipalya. Right: Shilpa Gore Shah
    Left: Rajesh Pipalya. Right: Shilpa Gore Shah
    Latika Khosla, Kamna Malik, Managing Editor, Brand Solutions, Ogaan Media and Preeti Angela Jesudoss of Asian Paints
    The brand also displayed their latest offerings from Royale Play
    Left: Sonal Sancheti. Right: Sudhir Arora
    Left: Sonal Sancheti. Right: Sudhir Arora
    Left: Sunil Jasani. Right: Paul Mathieu
    Left: Sunil Jasani. Right: Paul Mathieu
    Design Fabric presented Visualise Water installation to exemplify ColourNext 2017 trend Elixir
    Cafe Next's bar was accentuated with miniature Vitra seaters
    The Woodtech Emporio PU exhibit displayed some of their latest collections
    Left: Vijay Prakash of Asian Paints and Arif Ayyub, Publisher, Ogaan Media. Right: Sudhir Arora
    Left: Vijay Prakash of Asian Paints and Arif Ayyub, Publisher, Ogaan Media. Right: Sudhir Arora
    Left: Mookesh Patel. Right: Nuru Karim and Andrea McLeod Karim
    Left: Mookesh Patel. Right: Nuru Karim and Andrea McLeod Karim
    Sneha Ullal Goel, Interim Editor, ELLE DECOR India, Shonan Trehan and Mrudul Pathak Kundu, National Creative Director, ELLE DECOR, India
    CLOCKWISE, FROM TOP LEFT Rahul Kadri, Sana and Shimul Jhaveri Kadri; Chef Prateek Sadhu of Masque restaurant prepared a slow cooked dish to signify the trend Slow Living; Pronit Nath and Rohit Mankar; Sonal Sancheti; Nuru Karim and Andrea McLeod Karim; Ratan Batliboi, Shanoo Bhatia and Gary Grewal; This Slow Living setup by Ram Sinam radiates a warm, lived-in vibe with lead shades of Lilac Dash, Dusty Trail and Grazing Land.
    CLOCKWISE, FROM TOP LEFT Mujib Ahmed and Lalita Tharani; Sunil Jasani; KS Srikanth and Mrudul Pathak Kundu; Rajesh Pipalya; Latika Khosla, Kamna Malik, Managing Editor, Brand Solutions, Ogaan Media and Preeti Angela Jesudoss of Asian Paints; Maria Shroff, Nicola Gerber, Sonia Bajaj and Kayzad Shroff; Mo Naga narrates India's history of tattoo art to translate the Local Pride trend.
    CLOCKWISE, FROM TOP LEFT Kunal and Bhavya Kenkare; Asian Paints’ annual ColourNext 2017 Mumbai launch was held in association with ELLE DECOR India at Mehboob Studio, Mumbai; Piyush Mehra and Priyanka Pradeep Mehra; Prem Nath; Karan Grover; The setup represents Asian Paints Colours of the Year 2017 Intense Ocean; Pramiti Madhavji, Editorial and Content Director, ELLE DECOR India and Ogaan Media and Amit Syngle, President - Sales, Marketing and Technology, Asian Paints.
    CLOCKWISE, FROM TOP LEFT Fahad Samar, Khushnuma and Arzan Khambatta; Bhavya Kenkare, Lalita Tharani and Nilabh Nagar; Kamal Malik and wife; Lekha Washington; This setup by Ram Sinam represents the Bot is Human palette with lead hues of Olive Path, Pale Sisal and Burgundy Plus; Elixir setup by Ram Sinam of Wari Watai showcasing the lead tones of the trend; Local Pride setting by Ram Sinam displays lead shades Abyss, Copper and Balsam Brown.
    CLOCKWISE, FROM TOP LEFT Brinda and Alfaz Miller; Ajay Shah, Radhi Parikh and Maithili Shah; Anant and Rupal Bhat; Nitin Killawala; Aziz Kachwala; Apex Ultima Wall Art exhibit displays the brand’s latest The Earth Series; Cafe Next was setup in the middle of the venue.
    CLOCKWISE, FROM TOP LEFT Ravi Vazirani and Richa Bahl; Ram Sinam of Wari Watai was the creative behind the beautiful spatial setups at the launch; Shilpa Gore Shah; Sudhir Arora; The brand also displayed their latest offerings from Royale Play; Sneha Ullal Goel, Interim Editor, ELLE DECOR India, Shonan Trehan and Mrudul Pathak Kundu, National Creative Director, ELLE DECOR, India; Cafe Next's bar was accentuated with miniature Vitra seaters.
    CLOCKWISE, FROM LEFT Kashyap Rawat; Kailash Surrendranath and Aftab Bandukhwala; Jyotsna Bhagat; Mookesh Patel
    CLOCKWISE, FROM LEFT Jignesh Jhaveri; Elsie Nanji; Jamal and Pravina Mecklai; Hardik Gandhi.
    CLOCKWISE, FROM TOP Aakif Habib; Aurnab Biswas; Abha Narain Lambah.
    CLOCKWISE, FROM TOP LEFT Vijay Prakash of Asian Paints and Arif Ayyub, Publisher, Ogaan Media; Zia Nath of Sufi Spendour exemplified the first trend Elixir with dance; Akbar and Lakshmi Bivji; Paul Mathieu; Tapan Babbar used light and sound simulator to illustrate Bot is Human trend The Woodtech Emporio PU exhibit displayed some of their latest collections; Design Fabric presented Visualise Water installation to exemplify ColourNext 2017 trend Elixir.
    The elite from the design and architecture fraternity converged on March 29, 2017 for the Asian Paints’ annual ColourNext 2017 Mumbai launch, held in association with ELLE DECOR India, at Mehboob Studio, Mumbai.
    For the first time, the four supporting trends were mapped by intangible representations through various performances. Zia Nath of Sufi Spendour eloquently exemplified the first trend Elixir, which plays on water’s various contrasts, by means of beautiful dance movements and soul-stirring music.
    On the other hand, Nagaland based tattoo artist Mo Naga of Headhunters Ink captivated the audience by narrating India’s history of tattoo art to perfectly translate the Local Pride trend. Tapan Babbar transported us to the city of Varanasi with his simulating music and light show. He used the media to illustrate Bot is Human trend.
    Renowned chef Prateek Sadhu of Masque restaurant satiated our appetite for life’s small joys by preparing a scrumptious slow cooked dish to signify the trend Slow Living. A series of installations designed by Ram Sinam were also showcased to display the season’s trending colour palettes at the venue.
    The brand also presented some of their latest offerings from Woodtech Emporio PU, Royale Play and The Earth Series from Apex Ultima Wall Art at different exhibits accompanied by virtual reality booths and a ColourNext cafe.