Orange Citrus cushion cover Pinterest
Orange Citrus cushion cover
Yellow Home and Away cushion cover Pinterest
Yellow Home and Away cushion cover
Mango Check cushion cover Pinterest
Mango Check cushion cover
Raspberry Ice Lolly cushion cover Pinterest
Raspberry Ice Lolly cushion cover
Summer Rain cushion cover Pinterest
Summer Rain cushion cover

#EDWOWFind: IDAM’s Summer Murmur collection

by Nupur Ashok Sarvaiya Aug 29, 2016

With monsoons in full swing, sofas become the viable spot for entertaining, hours of cosy snuggly nights and movie marathons. But an unadorned sofa is like unfinished furniture—unpolished and uninspiring. This is when throw pillows can inject a dash of personality to any space.

But if you’re looking for a real statement piece, consider ones from IDAM’s new enterprise, IDAMknits. Synonymous to its name, the IDAMknits’ Summer Murmur collection introduces the never seen before knitted jersey fabrics that are commonly used to design T-shirts and with attributes of sustainability, comfort and durability in the form of home decor products. Composed of hand illustrated prints inspired from all things summer, the range comprises of cushion covers and blankets.

Celebrating the perpetual appeal of bright colours, much like our August – September 2016 issue, these throws with prints from popsicles, watermelons, summer raindrops to lime citrus—in every colour of the rainbow—the collection’s list runs gamut for every discerning taste.