Jaipur Rugs' latest collection combines high-end luxury with the simple charm of Indian villages

Celebrity Gauri Khan brings her design sensibilities to the collection, 'Tattvam'

Rugs in the collection focus on the ornate but humble beauty in the day-to-day objects and lifestyle of rural villagers

Jaipur Rugs has partnered with Gauri Khan, an interior designer and Indian film producer for their latest collection

Promotion: Gauri Khan launches Tattvam, her first rug collection for Jaipur Rugs

by Jaipur Rugs Feb 12, 2018 By partnering with Gauri Khan, Jaipur Rugs is blurring the barriers between urban luxury and the charming simplicity of village life with the latest collection, Tattvam. The line reflects the consequences of adding urban design attitudes to an old-world way of life. Rugs in the collection focus on the ornate but humble beauty in the day-to-day objects and lifestyle of rural villagers leading to each design having its own, more specific story. 

Colors and shapes as individual pieces are uncomplicated enough that they are part of the earliest lessons a child learns. However, combining the two with the beautiful, natural decay that time adds to everything, leads to larger-than-life imagery that is rich, both in heritage and texture. The rugs contain over 200,000 asymmetrical knots crafted in wool and bamboo silk. 

Jaipur Rugs has partnered with Gauri Khan, an interior designer and Indian film producer for their latest collection