On entering, you first notice the combined living and dining rooms, with the green environs outside setting the tone for this tranquil apartment. The flooring, a constant throughout, has a natural matte wood finish

Left: The neutral themed dining area is complemented by chairs upholstered in leather, table with a bronze tinted toughened glass top, handcrafted suspended lighting fixture and exquisite serveware. Right: The cabinet decorated with travel inspired curios was sourced from Europe

The master bedroom in beige and highlights of dull gold: The plush carpet, table lamp, leather seater and artwork are all finds from Europe

The master bathroom is a still oasis with walls and floor clad in Italian marble. Photographs by Fabien Charuau courtesy Simone Arora

The living alcove extends out to this serene balcony, propped with chairs made of synthetic material woven on metal powder-coated frames and tall fibreglass vase

This show home by Simone Arora for Rustomjee Elements embodies sophisticated living

by Sneha Ullal Goel May 26, 2017
Three years ago, Simone Arora set up her eponymous store in South Mumbai, hoping to offer exclusive European furniture, fabrics and accessories that exemplify nature inspired luxurious living. Garnering steady clientele and never the kind to stay comfortable in one space, the EDIDA India Fabrics 2015 winner is ready to consider a new role – as an interior designer.

She just completed her first project, a four bedroom show home at the upcoming Rustomjee Elements property in Juhu. What she approached as an investment for herself, was later seen as an extended opportunity – for the visibility for her brand in the suburbs, with a little help from Boman Irani and Percy Chowdhry of Rustomjee.

Simone chose a condo that opened out to a panoramic vista minus any grey “hardscapes”, allowing her to envision a “tranquil haven”. The best part is the balcony with openable windows; so the living area expands on to this zone. She also focused on making the boudoirs appear larger than they were. “I used the right amounts of colour, whether it was with paint or fabrics, and included statement pieces that were not too imposing,” elaborates Simone.

The styling includes a coherent mix of contemporary furniture and accents all sourced from Simone...Naturally Inspired, which hearken back to heritage era. Yet it’s not too ornate or cluttered. “It’s clean like a canvas; comfortable and practical at the same time,” she adds. The apartment is available for sale, with everything she has included and curated with it. So the owner simply has to walk in and start living.

Website: www.simone.com

The living alcove extends out to this serene balcony, propped with chairs made of synthetic material woven on metal powder-coated frames and tall fibreglass vase