1. Ayush Choudhary, Creative and Managing Director, Cocoon Fine Rugs, Rooshad Shroff, Pramiti Madhavji, Editor-in-Chief, ELLE DECOR India & Content Development Director, Ogaan Media and Cecilia Morelli Parikh, Founder, Le Mill

2. Rooshad and Rumy Shroff

3. Anjali Mody and Nimish Shah

4. Shefali Balwani, Robert Verrijt and Krsna Mehta

5. Shonan Trehan with Raoul Bajaj and Samar Jodha

6. Shafali Choudhrie Diwanji, Mangesh DL, Gautam Kohli and Shonali Mahajan

7. Elsie and Hossi Nanji and Anuj Kothari

8. Suhani Parekh and Divya Thakur. Photographs courtesy Kedar Nene

Foulard rug from Rooshad’s Tessellations series for Cocoon Fine Rugs was launched at Le Mill in association with ELLE DECOR India

New Weaves: Rooshad Shroff’s carpets for Cocoon Fine Rugs

by ELLE DECOR Team Mar 22, 2016

Last Saturday, luxury carpet brand Cocoon Fine Rugs launched Tessellations, a limited edition series of rugs by multidisciplinary architect and designer Rooshad Shroff. The event was held at Mumbai’s Le Mill in association with ELLE DECOR India. 

The seven carpets take cues from traditional flooring of heritage buildings that always fascinated Rooshad. Morphing patterns from one shape to another, he filled them with a sophisticated palette of bright colours. In each rug, hypnotic designs blend with Cocoon’s use of the finest combinations of wool, all hand woven to completion. 

Rooshad had started working on this line a few months before he met with Ayush Choudhary of Cocoon Fine Rugs. His approach towards it was two folds: He wanted to experiment with technology to create new, unique patterns and secondly, he was taken by the idea of using floor covering patterns for rugs.   

Talking about his first range of carpets, Rooshad discloses, “There were a couple of influences that went into this including heritage flooring from world over with geometric, Moorish and Islamic patterns. Taking off from MC Escher’s technique, I took simple shapes like an octagon or a star and morphed and merged them into each other using different transformation.” 

Website: www.cocooncarpets.com; www.rooshads.wix.com/rooshadshroff 


Foulard rug from Rooshad’s Tessellations series for Cocoon Fine Rugs was launched at Le Mill in association with ELLE DECOR India