Alan Abraham with the Art Director of ELLE DECOR India, Anchal Kaushal, Anca Florescu Abraham, Sneha Ullal Goel and the Managing Editor, Brand Solutions, Radhika Sen
Photography by Kedar Nene

Executive Editor of ELLE DECOR India, Sneha Ullal Goel, Sanjay Puri with Pronit Nath

Anca Florescu Abraham, Ekta Parekh, Apoorva Shroff, Rajiv Parekh with Alan Abraham

Sneha Ullal Goel with Richa Bahl, Nisha Alwani, Shruti Jalan, Khushboo Khandelwal

The speakers of the night: Alan Abraham, Pavitra Rajaram, Ashwini Deshpande, Ekta Parekh with the host, COO of Asian Paints, Amit Syngle

Ritu Nanda and Satish Kulkarni at the Untamed trend setup

Left: Sunil Jasani at the Alchemy of Memories installation; Right: Elsie Nanji at the Busy Cool setup

Left: Sarah Sham in the Colour of the Year: Passion Flower; Right: Priya Aga looking stunning at the Humane living room setup

Left: Amit Syngle, COO of Asian Paints; Right: Asim Merchant and Karishma Bajaj

Left: Hardik Gandhi standing out against the Colour of the Year; Right: Chirag Dewan looking sharp at the event

Soft tones and soothing colours at the Humane trend installation

Untamed is all about loud colours and being "Politically Incorrect"

Vintage vibes and dark hues made up the Alchemy of Memories trend

Pops of colour and a functional aesthetic at the Busy Cool trend setup

Passion Flower, the Colour of the Year 2018, was launched at Famous Studio, Mumbai

Mumbai’s top architects and interior designers celebrated the Asian Paints #ColourNextTrends 2018 launch

by Reecha Kulkarni Mar 29, 2018 The Famous Studio in Mumbai was a frenzy of lights, cameras and action yesterday, with the launch of the Asian Paints Colour Next Trends of the year. Invite-only guests were taken through a maze of set-ups, featuring the biggest trends of 2018. 

Slow living and soft tones from the trend #Humane flowed seamlessly into the vintage #AlchemyofMemories set-up. Corporates hustled towards the #BusyCool vibe, while the #Untamed trend stood out with loud colour combinations and almost-offensive moodboards. 

Guests participated wholeheartedly: Sarah Sham was dressed to in the Colour of the Year: Passion Flower, while Ali Baldiwala struck a pose with his father, Bakhir Baldiwala, at the furry #Untamed installation. Architect Elsie Nanji has a playful moment, swirling on a Roche Bobois swivel chair. 

A walk towards the light – or the warm yellow glow of the room where four-minute presentations on four trends by Alan Abraham, Pavitra Rajaram, Ashwini Deshpande and Ekta Parekh – was the brilliant finale of the colour launch. Each presentation was accompanied by theatric videos on the trends while COO of Asian Paints, Amit Syngle, played the witty host. 

Finally, the night ended at the bar, complete with sangrias and the wallpaper of the year by Sabyasachi – the Mimosa.

Passion Flower, the Colour of the Year 2018, was launched at Famous Studio, Mumbai