Pramiti Madhavji, Editorial and Content Director, ELLE DECOR India and Ogaan Media and Amit Syngle, President - Sales, Marketing and Technology, Asian Paints

Ajay Shah, Radhi Parikh and Maithili Shah

Left: Aakif Habib. Right: Abha Narain Lambah

Left: Akbar and Lakshmi Bivji. Right: Anant and Rupal Bhat

Left: Aurnab Biswas. Right: Aziz Kachwala

Zia Nath of Sufi Spendour exemplified the first trend Elixir with dance

Elixir setup by Ram Sinam of Wari Watai showcasing the lead tones of the trend

Apex Ultima Wall Art exhibit displays the brand’s latest The Earth Series

Bhavya Kenkare, Lalita Tharani and Nilabh Nagar

Left: Brinda and Alfaz Miller. Right: Elsie Nanji

Mo Naga narrates India's history of tattoo art to translate the Local Pride trend

Local Pride setting by Ram Sinam displays lead shades Abyss, Copper and Balsam Brown

Left: Fahad Samar, Khushnuma and Arzan Khambatta. Right: Hardik Gandhi

Tapan Babbar used light and sound simulator to illustrate Bot is Human trend

This setup by Ram Sinam represents the Bot is Human palette with lead hues of Olive Path, Pale Sisal and Burgundy Plus

Chef Prateek Sadhu of Masque restaurant prepared a slow cooked dish to signify the trend Slow Living

This Slow Living setup by Ram Sinam radiates a warm, lived-in vibe with lead shades of Lilac Dash, Dusty Trail and Grazing Land

Left: Jamal and Pravina Mecklai. Right: Kamal Malik and wife

Left: Jignesh Jhaveri. Right: Jyotsna Bhagat

Left: Kailash Surrendranath and Aftab Bandukhwala. Right: Karan Grover

Maria Shroff, Nicola Gerber, Sonia Bajaj and Kayzad Shroff

Left: Nitin Killawala. Right: Piyush Mehra and Priyanka Pradeep Mehra

Left: Lekha Washington. Right: Ravi Vazirani and Richa Bahl

Left: Prem Nath. Right: Pronit Nath and Rohit Mankar

Left: Kashyap Rawat. Right: Kunal and Bhavya Kenkare

Left: KS Srikanth and Mrudul Pathak Kundu. Right: Mujib Ahmed and Lalita Tharani

The setup represents Asian Paints Colours of the Year 2017 Intense Ocean

Cafe Next was setup in the middle of the venue

Left: Rahul Kadri, Sana and Shimul Jhaveri Kadri. Right: Prem Nath

Ram Sinam of Wari Watai was the creative behind the beautiful spatial setups at the launch

Ratan Batliboi, Shanoo Bhatia and Gary Grewal

Left: Rajesh Pipalya. Right: Shilpa Gore Shah

Latika Khosla, Kamna Malik, Managing Editor, Brand Solutions, Ogaan Media and Preeti Angela Jesudoss of Asian Paints

The brand also displayed their latest offerings from Royale Play

Left: Sonal Sancheti. Right: Sudhir Arora

Left: Sunil Jasani. Right: Paul Mathieu

Design Fabric presented Visualise Water installation to exemplify ColourNext 2017 trend Elixir

Cafe Next's bar was accentuated with miniature Vitra seaters

The Woodtech Emporio PU exhibit displayed some of their latest collections

Left: Vijay Prakash of Asian Paints and Arif Ayyub, Publisher, Ogaan Media. Right: Sudhir Arora

Left: Mookesh Patel. Right: Nuru Karim and Andrea McLeod Karim

Sneha Ullal Goel, Interim Editor, ELLE DECOR India, Shonan Trehan and Mrudul Pathak Kundu, National Creative Director, ELLE DECOR, India

Asian Paints’ annual ColourNext 2017 Mumbai launch was held in association with ELLE DECOR India at Mehboob Studio, Mumbai

Asian Paints ColourNext 2017 Mumbai launch was a vibrant extravaganza

by Nupur Ashok Sarvaiya Mar 30, 2017
The elite from the design and architecture fraternity converged on March 29, 2017 for the Asian Paints’ annual ColourNext 2017 Mumbai launch, held in association with ELLE DECOR India, at Mehboob Studio, Mumbai.

For the first time, the four supporting trends were mapped by intangible representations through various performances. Zia Nath of Sufi Spendour eloquently exemplified the first trend Elixir, which plays on water’s various contrasts, by means of beautiful dance movements and soul stirring music.

On the other hand, Nagaland based tattoo artist Mo Naga of Headhunters Ink captivated the audience by narrating India's history of tattoo art to perfectly translate the Local Pride trend. Tapan Babbar transported us to the city of Varanasi with his simulating music and light show. He used the media to illustrate Bot is Human trend.

Renowned chef Prateek Sadhu of Masque restaurant satiated our appetite for life’s small joys by preparing a scrumptious slow cooked dish to signify the trend Slow Living. A series of installations designed by Ram Sinam were also showcased to display the season’s trending colour palettes at the venue.

The brand also presented some of their latest offerings from Woodtech Emporio PU, Royale Play and The Earth Series from Apex Ultima Wall Art at different exhibits accompanied by virtual reality booths and a ColourNext cafe.


Asian Paints’ annual ColourNext 2017 Mumbai launch was held in association with ELLE DECOR India at Mehboob Studio, Mumbai