Asian Paints Colour of the Year 2017 captures the various hues of the sea
On February 16, Asian Paints officially announced their much awaited Colour of The Year – Intense Ocean – at the Trends pavilion at Indian Design ID 2017.
Synonymous to its name, the colour Intense Ocean captures the sea in its various beautiful forms: stormy, still, and forever changing colour as it dances with the sunlight. This year’s Colour of the Year is inspired by the duality of this enigmatic force of nature by means of its ferocity and calmness, strength, and fragility. Intense Ocean is a wonderful blend of grey (representing detachment and composure), blue (representing depth and wisdom), and green (representing stability and endurance). Intense Ocean represents yearning, a yearning to empty ourselves of the non-essential to fill ourselves with what matters or rather, should.