Marquee outside Liberty Cinema

Liberty Cinema is the venue for EDIDA 2018

Left: Art Deco is the inspiration for the theme of the event; Right: Keeping in line with Liberty Cinema's famous popcorn station

Red carpets, soft dim lighting at Liberty Cinema

Official host for EDIDA is TV-Radio host and YouTube sensation, Siddharth Kannan (center) with Ronita Italia Dhanu, Editor and Content Head, ELLE DECOR India (left) and Sunil Sethi (right)

Winners of EDIDA 2018

Akshay Chandekar wins Student of the Year Pictured: Ronita Italia Dhanu, Sunil Sethi, Irina de Payevsky and Tarun Pandey from Istituto Marangoni Mumbai and

Viti Mittal wins Young Talent of the Year; Pictured: Tarini Jindal Handa and Rooshad Shroff

Shonan Purie Trehan bagged the trophy for the Bathware category; Pictured: Sameep Padora and Arif Ayyub, Publisher at Ogaan Media

Priyam Doshi won in the Bedroom category for EDIDA 2018. Pictured: Srila Chaterjee and Fabien Chaurau

Left: Ashiesh Shah wins in the Kitchen category is pictured alongside Divya Thakur and Rana Pratap Singh of Miele; Right: Bandana Jain bagged the trophy in Wall Coverings category, award presented by Nuru Karim and Nina Puri

Iqrup an Ritz and Sandeep Sangaru were joint winners in the Furniture category. Pictured alongside Architect Prem Nath and Vikas Dilawari

Joint winners in the Flooring category are Cocoon Fine Rugs and Ayush Kasliwal. In Photo: Ayush Choudhary, Sanjay Puri, Krupa Zubin, Zubin Zainuddin and Geetanjali Kasliwal who collected the award on behalf of Ayush

Mangrove Collective won the Designer of the Year at EDIDA 2018. Pictured: Mahesh Nambiar, Business Head at Ogaan Media, Ronita Italia Dhanu, Vedika, Kullu and Suman from Mangrove Collective and Sunil Sethi

Harpreet Padam won in the Table Top category. The award is presented by Kalhan Mattoo and Arzan Khambatta

EDIDA 2018- A resplendent affair

by Nitija Shastri Oct 22, 2018 Now Showing EDIDA 2018 – the marquee outside of the Liberty Cinema, Mumbai, glowed in anticipation of the much-awaited event of the year. Why did we choose the iconic Mumbai cinema, you ask? One glance across the ornamental façade of the theatre and it will take you back to the glorious visual era of 1930’s – unveiling the grand theme of EDIDA 2018 – Art Deco.

Sensational red carpets, softly lit corridors and jazz music, set the tone for the evening with Sculptor Arzan Khambatta and architect Sanjay Puri being the first ones to grace the red carpet. Industry stalwarts such as Sunil Sethi from SSDA, Michaela McClelland from Preciosa and celebrity architect Ashiesh Shah posed for our shutterbugs. We also spotted ace architect Rooshad Shroff, artist Durga Gawde, Nuru Karim of NUDES among other distinguished guests.

The guests made their way up the glamorous staircase with decorative light panels and wooden balustrade – reminiscent of the Art Deco architecture of the single-screen cinema theatre – leading to the floor above. Cocktails and hors-d'oeuvres kept the area buzzing until the ceremony began.
Elsewhere, ace saxophonist Ryan Sadri, serenaded the attendees with instrumentals and renditions dating back to 1920.

The ceremony was inaugurated by Sunil Sethi SSDA and Ronita Italia Dhanu, Executive Editor of ELLE DECOR India and hosted by TV-Radio host and YouTube sensation, Siddharth Kannan.

Viti Mittal was lauded with the Young Talent for EDIDA 2018 while Akshay Chandekar bagged the Student of the Year. Amongst a thunderous applause, The Mangrove Collective took home the trophy for the Designer of the Year.

The party continued at the cocktail bar where celebration partners Bira and Sula Wines served their impressive blends, while our hospitality partner Bombay Brassiere catered some of their gobsmacking delectables.
Finally, curtain call on the event as our lovely guests walked away with carefully selected gift bags from Cottons and Satins stacked with goodies from Nutty Gritties, Miele, Nykaa Naturals, Coccoon Skin Care, Three Clive Road, Pure Home + Living and Bharat Floorings



In partnership with Sunil Sethi Design Alliance , supported by Preciosa Lighting and Miele. Partnered by Bharat Floorings. Gifting partner: Cottons and Satins, Nutty Gritties, Miele, Nykaa Naturals, Coccoon Skin Care, Three Clive Road, Pure Home + Living and Bharat Floorings.



Harpreet Padam won in the Table Top category. The award is presented by Kalhan Mattoo and Arzan Khambatta